THE BEAUTY EDIT
BRANDS YOU SHOULD KNOW ABOUT //
ARDENCY INN is a New York based makeup brand. they aim to put "power of makeup artistry in the hands of not only recording artists but also every woman". They produce amazing makeup which is all cruelty free. prices ranging from $16 for a modster eyeliner duo set to $ 40 for the all nighter kit which includes a mascara, eyeliner and lipstick.
The brand is becoming more of a craze for makeup artists with the bold colour pay off its great pigmentation is perfect for the red carpet and runway.
With such great value for money you will see this brand blow up in the makeup scene.
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Bellápierre cosmetics was founded back in 2002 by David Oren, who has been in the industry since 2000 he is hands on with the production of the cosmetics. With the establishment of their popular skincare line in 2005 Oren decided to move onto creative makeup with the notion that all the products would follow the theme of being organic and natural.
With the current makeup trend to have natural makeup and more attention being focused on the care of you skin and to have the look of having glowing skin, Bellápierre is in the perfect position, their whole line is mineral, with their products giving the subtle makeup look but makes the skin glow. They say their products characteristics are "youthful and healthy skin".
"WE BELIEVE THAT OUR CUSTOMER WANTS AND DESERVES PURITY, QUALITY AND A GOOD VALUE FOR THEIR MONEY, WITH NATURAL SKINCARE" - David Oren
LEMONHEAD cosmetics is a LA based cosmetic company founded in 2015 by makeup artist Megan Dugan. After being in the industry for 10 years and doing more basic and bridal makeup she felt like a change in her career needed to be made. She had the idea for LEMONHEAD when it came to her in a dream, and from that day she created the brand and has been experimenting ever since. With the focus being glitter its a perfect company for editorials and festivals.
The first major recognition for the brand was when they were invited by a Salon to join them to Coachella 2016, they gained a lot of attention from makeup artists, with this made a strong impact with it being the perfect accessory to festival outfits and since then has continued to be an essential in the festival scene.
LEMONHEAD sits perfectly in a niche bracket in the cosmetic industry. The brand is so relevant today, they are Vegan and Animal Cruelty which is such a movement today with more and more companies choosing animal cruelty free and the fight against animal cruelty, they are also manufactured and produced in LA,so everything is in a small proximity to each other. In 2018 with the growth in Veganism and awareness to the environment, LEMONHEAD is in the prime position for the brand to gain more attention, no doubt they will make a strong impact at this years Coachella.
MAKEUP ARTIST PATI DUBROFF USING LEMONHEAD SPACE PASTE AND MIDNIGHT SOCIETY GLITTER ON ACTRESS MARGO ROBBIE FOR THE PREMIER OF PETER RABBIT IN SYDNEY.
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RISE OF THE BEAUTY GURU
HERE IS A LIST OF BEAUTY GURU’S WHO WE THINK NEED MORE RECOGNITION FOR THEIR MAKEUP TALENT:
OVER THE YEARS THERE HAS BEEN A DRAMATIC INCLINE OF BEAUTY GURU’S ON SOCIAL MEDIA AND ON YOUTUBE. ALTHOUGH THERE ARE THOUSANDS OF GIRLS DOING THE ‘INSTA GIRL’ LOOKS, THEY ALL USE THE SAME METHODS SO THE MAKEUP ALL ENDS UP LOOKING VERY SIMILAR. A TREND WHICH IS NOT SUITED FOR EVERYONE.
CHECK THEM OUT!
Glass Skin, the worldwide beauty trend taking social media platforms by storm. Makeup Guru's all giving their take on the best ways to achieve this glowing healthy looking 'glass skin'. None better by Alicia Tan, by far she achieves the best result as you can see from her Youtube video.
This beauty trend originated in South Korea, which is home to the billion dollar beauty industry. South Korea's beauty market is the biggest in the world beating out the old top spot which was Brazil. This has been helped by the fluctuation in interest seen in mens cosmetics.
As shown in Alicia's video many of the products she uses are Korean cosmetics brands. She does a step by step process of the products needed to achieve this looks, a staggering 7 facial products, 2 toners, 2 serums, 1 moisturizer, 1 facial mask and to top it off sun cream, which is an absolute essential.
+CONNIE MAN- SENIOR ARTIST M.A.C
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LAST UPDATED: (29TH MARCH 2018)
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