Alice Hollingsworth is a Fashion Image and Communication graduate. She is passionate in Styling, Art Direction, editorial writing and everything creative. She is also the founder of NOVAART. Recently she has had her fashion trends for SS18 article published on Lyst Online, which has over 65 million viewers each year.
Alice has been fortunate enough to intern at big company names like Allsaints, Ralph Lauren and SLAM PR agency. At SLAM she worked on a project for Beats Pill, She was assisting the studio styling at Allsaints and worked with the buying team at Ralph Lauren for the new seasons collection.
BELOW ARE SOME PROJECTS SHE WORKED ON WHILST STUDYING AT ARTS UNIVERSITY BOURNEMOUTH //
Forge Denim was the brand I created. It embodied the subtle grunge style meets street wear. Producing a Look Book, campaign, Branding and press pack.
The ALLSAINTS video shows the easy carefree spirit which comes with the brand. The new campaign 'Urban Ideology" was aimed at the youthful target customer. Visuals show the new collection and how it would be worn everyday.
PROMOTIONAL FILM FOR ALLSAINTS
BY ALICE HOLLINGSWORTH
MUK was a free spirited brand that was aimed at the customers attending festivals. The clothing brand had worked with smart fabrics and inks to produce rain macs and bum bags which would reveal a colourful pattern once wet. England being notorious for rain in the festival season, MUK was a niche brand that was suited for the festival scene, bringing an original and innovative design to the rain mac.
Styling of 2017 3rd year fashion design student at Arts University Bournemouth.
Styling Team - Alice Hollingsworth
Styling for deigner KATHINKA ADAMS
(For more images from the shoot head to interview with KATHINKA)
© 2018 NOVAART_COMPANY LTD
LAST UPDATED: (29TH MARCH 2018)
THE INFORMATION CONTAINED ON NOVAART IS PURELY HYPOTHETICAL AND IS FOR THE PURPOSE OF A UNIVERSITY PROJECT. THE INFORMATION USED ON THE WEBSITE IS MY OWN WRITTEN CONTENT, THE IMAGES USED TO BACK UP THE INFORMATION ARE FROM OTHER SITES BUT FOR MY FINAL MAJOR PROJECT PURPOSE ONLY. THE WEBSITE WILL ONLY BE LIVE THROUGHOUT THE MARKING PERIOD AND THEN WILL BE TAKEN DOWN.
TO ANY BRANDS OR ARTISTS USED, PLEASE UNDERSTAND THIS IS NOT A REAL WEBSITE AND I GAIN NOTHING FROM THE IMAGES USED ON THE WEBSITE. THE SITE MAY CONTAIN EXTERNAL LINKS, WHICH LINK BACK TO DESIGNERS AND OTHER CREATORS MENTIONED THIS IS SOLELY FOR THE PURPOSE OF THE PROJECT AND I MAKE NO MONEY FROM DOING SO.
EXTERNAL LINKS DISCLAIMER//
MY WEBSITE MAY CONTAIN LINKS TO EXTERNAL WEBSITES THAT ARE NOT PROVIDED OR MAINTAINED BY OR IN ANY WAY AFFILIATED WITH NOVAART. PLEASE NOTE THAT THE NOVAART DOES NOT GUARANTEE THE ACCURACY, RELEVANCE, TIMELINESS, OR COMPLETENESS OF ANY INFORMATION ON THESE EXTERNAL WEBSITES.